Everything You Need to Know About Pinterest’s New Buyable Pins

Not too long ago, Pinterest released Buyable Pins on its mobile app. This gives businesses an incredible opportunity to turn ordinary Pins into actual sales. I want to show you what this exciting news can mean for you.

 

What Exactly Are Buyable Pins?

Buyable Pins are a way for customers to buy the products that they find on Pinterest. With the new “Buy it Now” button, your customers can browse Pinterest AND purchase your products without ever leaving the app.

 

How Can Customers Buy From Me Using Buyable Pins?

All your customers have to do is find products with a Pin that has a blue price and they are able to purchase it. Once they click on the “Buy it Now” button, they are taken to a secure checkout where they can complete the order using Apple Pay or a credit card. It couldn’t be any simpler.

 

How Many Products Can I Have Buy It Now Buttons On Them?

By the end of June (2015), Pinterest planned to have more than 2 million products available with Buyable Pins. This means that as more and more businesses take advantage of this new opportunity, more and more products will be pinned.

 

Why Should I Sell On Pinterest?

Did you know that almost 87% of users on Pinterest have purchased a product whilst browsing (or Pinning in Pinterest jargon)? In addition, the average value of a sale made on Pinterest is $50, which is much higher than sales made on any other social media platform.

 

How Do I Start Using Buyable Pins?

All you need to do is add the Pinterest Sales Channel to your account and you are good to go. Just make sure that your Pinterest account is linked to a Shopify account, else there is nowhere for your products to be sourced from.

 

Can I Still Sell On Pinterest Without Shopify?

Unfortunately not. You are only able to sell on Pinterest if you have a Shopify account.

 

Is There A Difference Between Buyable Pins and Rich Pins?

The biggest difference is that Rich Pins allow the creator to update information such as product info, location and app installs, whereas Buyable Pins are designed exclusively for customers to purchase the product that they are viewing.

 

Can I Use Buyable Pins If I Don’t Live In The US?

Not at the moment. Currently, you can only access Buyable Pins if you live in the US and use a payment gateway in USD currency.

 

What Do I Do After Linking Pinterest With Shopify?

Once Pinterest has approved your products, every product that has ever been pinned from your store will receive a Buyable Pin and a “Buy it Now” button. All purchases will be automatically linked to your Shopify account, so all that is left for you to do is make sure that product information is complete and up-to-date, and get sharing.

 

What Happens When A Product Is Purchased Through A Buyable Pin?

Once a customer makes an order, all payment information is sent through your payment gateway, and once accepted, the customer can continue making the order as if they were doing so directly on your website. Every sale made on Pinterest will automatically synchronise with your Shopify account, making your life a whole lot easier.

 

What Does It Cost?

Nothing. Buyable Pins are 100% free!