Building a large network of followers on social media is not that hard, but when it comes to building a network of real followers within your target market or niche area we must look at a few things differently.
Instagram is probably one of the best channels for marketing for online businesses. A recent study showed that brands have a 25% higher engagement rate on Instagram over other social media networks. Coupled with the highly visual nature of the site and this high level of engagement, Instagram is the ideal platform for you to be able to effectively showcase and display your brand and products.
But how can we take advantage of this engagement and build a network of quality followers? We are going to look at how to steal followers from our competitors, how to get highly-successful accounts to market our business, how to gain hundreds of new followers per day, and how to ensure that every post that we put out is of the highest quality.
Getting More Followers On Instagram
Before we delve into this method, it is important that you know exactly who your target market is. Once you have identified this, you must then go further and understand what they like, what type of photos they post on Instagram, what other people they follow, what they don’t like, and so on. You obviously do not want to waste your time building a network of followers who have absolutely no interest in your brand or what you have to offer.
Preparation Should Be Priority Number One
How To Steal Your Competitors Followers
You should have a good idea who your biggest competitors are by this stage, and if not, you can check out Websta to search for these competitors by using hashtags and keywords which relate to your brand. The good thing about Instagram, is that once you follow an account, it will recommend and additional three large accounts for you to follow. If you add these three, then each will show another three, and so on. In regards to Websta, let’s say that you are starting a sock brand, and had no idea who your competition was. You could search Websta and find the following large accounts:
But How Does This Steal Followers?
Once you follow these accounts, you must then engage with them. Like their photos, comment on their photos, and send them direct messages. An informal study was made whereby a brand followed 100 followers of its competition. A second 100 accounts were followed, except the brand liked one of their photos for each account. A third 100 accounts were followed, except this time when the photo’s were liked, they were also commented on.
What Were The Results?
Follow: 14% followback
Follow + Like: 22% followback
Follow + Like + Comment: 34% followback
Even Austen (the $4,000 worth of neckties) used a similar method to achieve these sales. He said:
“After about a day of experimentation and testing, we found the method that works the best. We called it “follow like like like.” The process is simple – go to the most recent section for the hashtag we chose to target and choose the top picture. Follow that account, go to their photos, and like their most recent three.
Here’s the crazy part: When we did this, the follow-back percentage approached 25%. Meaning for every four people we followed, one would follow us back. And, more importantly, we could see a decent amount of traffic going through to the pre-launch landing page we had set up”.
However, if you do not want to add all of these accounts manually, you can use the program called Crowdfire which allows you to quickly copy your competitions followers. But what about all of the liking and commenting?
Instagress And FollowLiker To Automate Your Instagram Account
Before we look at these two programs, I must again warn you that these may violate the Terms and Conditions of Instagram, so use at your own risk.
If you are looking at generating hundreds of new followers every day, then Instagress and FollowLiker are for you. On average, these programs will generate between 75 and 250 new followers, leading into 2,250 and 7,500 every month! Instagress is a web-based tool which is quick to learn and costs only $10 per month after a free 3 day trial period. On the other hand, FollowLiker is a software application (which costs $60), and much more powerful than Instagress (and a little harder for Instagram to detect that something is wrong).
Buying Fake Followers On Instagram
There is a very good reason to purchase fake followers on Instagram. If you are planning on launching a very successful brand or business, it is going to be very hard to build a large enough network in the early stages for potential followers to see you as credible and worth following. However, if you purchase a couple of hundred or thousand followers, suddenly your account looks popular and credible to the eyes of your potential followers.
Probably the best place to purchase these followers is on Fiverr. For just $5 you can purchase anywhere from a few hundred to tens of thousands of followers for your account.
Using Sponsorship To Promote Your Brand
You will generally make it big on Instagram when very large accounts post reviews about your brand. When this happens, your brand is exposed to potentially hundreds of thousands of people (on the higher scale). But how do we do this? Let’s refer back to our preparation stage where we used Websta to identify accounts within our niche or target market. In the search results in this case, we should be looking for accounts that have an email address in the profile (which generally means that they are open to email requests about sponsorship) and a large following from 20,000 to more than 500,000.
You should email these accounts and ask them what they charge for sponsorship posting. For example:
But, if your brand or market is more niche and unique, you can even consider sending them a sample of your actual product so that they can perform a product review. Budget permitting, you should try and spend a little more for the largest accounts to give you sponsorship, as you have the potential to have a large flood of followers. Check out this example of sponsorship right at product launch:
Considering that this account started with 10 followers at launch, which sky-rocketed to more than 3,500 after obtaining sponsorship by an account which had 500,000 followers.
Ensuring That Every Post Is Of High Standard
You should always use a hashtag in every post that you make, and try to make sure that these hashtags target your niche and target market area. But what hashtags should we use? We can use Websta again to see what the current top 20 hashtags are on Instagram:
Using one of the above might increase our short-term engagement, but when building a strong brand presence, we need long-term engagement which will lead to sales. To do this, we use Websta to identify the hashtags which relate specifically to our brand:
Instagram allows for a maximum of 30 hashtags per post, and popularity of these tags are constantly changing, so make sure that you keep doing your research to stay ahead of the pack.
High Quality Photos
The second part of ensuring that we are delivering high-quality posts, is to ensure that our photo’s are also up to that standard. We can achieve this by using filters.
The 10 most popular filters on Instagram at the moment are:
- Normal (No Filter)
- X-Pro II
You can use IconoSquare which will show you the effectiveness of engagement on your posts depending on the different filters used.
When To Post
We want to be posting at a time that there is going to be the highest-level of engagement to ensure that we do not miss out. IconoSquare can also show us the best times to make our posts:
Identifying the best time, we can also use a scheduling app like Schedugram or Latergram to make our posts for us when we may not be able to, ensuring that we are also targeting the optimal time.
Instagram is probably the best social media platform for brands and businesses to market and showcase their brands and products. There are many methods to ensure that our brands and businesses can reach success using what we have discussed, but always make sure that you do not risk having your account closed by violating the Terms and Conditions of Instagram. As effective as these methods are, always do your own research.